latest published articles


An illustration showing three ships - the first, sitting high in the water, is under capacity, the second, loaded with cargo is just right and the last is overloaded and sinking.

planning

Capacity planning

2nd May 2025

Help scrum teams estimate and plan their capacity ahead of planning.

Read more
Card image cap

competitive analysis

Digital Innovation Journal

Last updated: Feb 2024

My personal catalogue of digital experiences, good and bad, to inform and inspire.

Check them out
Card image cap

office culture

Prioritisation in practice: the RICE method

21st April 2025

How to decide what to work on next based on impact.

read more
a hand holding a mobile device displaying a picture of Adam, smiling at the camera, arms crossed.

topics that I care about


Product Management

Shipping digital products that solve a customer problem, work commercially, and that do good is what excites me. It's a participation sport, and you get more out when you are willing to put in.

Planning

Deciding which initiatives should be worked on and in what order, using a considered and balanced (or biased!) model, and being able to rapidly pivot when required.

Accessibility

Ensuring that everyone is considered, included and given fair and equitable access to products and services.

Automation

If it's possible to remove repetitive or laborious tasks, by assigning them to a machine, I'm all for it, and something of a MS PowerAutomate (previously Flow) whizz.

Capability

Building features that enable a business to address customer problems wholistically, rather than focussing on a single business case.

Collaboration

It's a team sport, and we achieve so more when we work in an environment where trust, open communication and kindness are valued. And let's not forget that it is also supposed to be fun, too!